Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Friday, April 27, 2012

Media and social networks: moving from communication to influence

Today, any insurance company questions the use of social media strategy for digital. Analysis of different positions and opportunities.

In the context of growing participatory media - blogs, social networks and personal professional, participatory media, microblogging, etc. -, the challenge of these areas of expression is well established for business: the opinions expressed therein are considered by consumers as more influential than advertising or official sites.